Traditional animal husbandry methods make a great deal of difference
In terms of…
Label Rouge traditional poultry are free-range birds raised in the open air and allowed to roam free all day long. Do you know the difference between birds that are reared in the open air and those that are reared in total freedom? Birds raised in the open air are reared in outdoor pens in which they must have at least 2 m˛ of ground space per bird, whereas if they are allowed to run free, they can roam anywhere because there are no fences.
protecting the environment:
Label Rouge farmers use sustainable farming methods, and practice the tradition of local breeding firmly rooted in the French regions.
Label Rouge traditional poultry tastes better than standard poultry. Flavor experts and consumer panels check its superior organoleptic properties every year in blind taste testing sessions. All Label Rouge poultry products are guaranteed by the official logo.
This is a complete change in comparison to industrial poultry farming: judge for yourself!
selected for their slow growth, their excellent meat and the way they adapt to free-range breeding methods.
Free-range or total freedom traditional poultry farming methods
the birds are reared in little flocks and given plenty of space, grass and shade.
100% plant-based animal feeds,
mainly cereals (70 to 75% minimum content depending on the breed), with extra protein supplements (peas, soybeans, etc.).
The poultry is reared for a longer period
(about twice as long as a standard fowl), which means that its meat is much firmer and tastier.
Safer health and hygiene standards,
systematic inspections at all stages of production.